Entertainment Trends to Watch in the Coming Years
Entertainment trends are always up and down, continually influenced by the changes in technology, devices, and delivery. While consumers tend to compare brands and shop the DISH network offers against other areas, they aren’t the only ones who are invested in the latest and greatest entertainment options. Those who promote, develop, and deliver television shows, videos, or even the devices that distribute the media should be aware of what is happening in the industry. During 2018, there was a heightened interest in sports apps and live streaming of sporting events through mobile devices. There was also a rise in social media use, as several platforms developed new ways of connecting to both individuals but also entertainment information. During the next few years, the trends in entertainment will continue to highlight online streaming and increased usage of other platforms offering media or gaming opportunities.
Video Streaming Popularity
Consumer viewing trends aren’t just based on U.S. statistics. While some parts of the globe have no or limited access to the internet, media streaming via Netflix or Amazon are the most popular forms of media access around the globe. Except for in China, Netflix is at the top of the apps for streaming. However, the data is slightly inconclusive concerning how many people are actually using the services, because many family and friends share accounts in order to save money. Because of its popularity, Netflix is preparing to test a cheaper subscription that can only be accessed through mobile devices. Because of the connectivity preferences in users beyond the U.S. border, Netflix is focusing on expanding usage with Malaysian user sin particular. Almost 60% of those across the globe access Netflix via their mobile app at least once a month.
Increased Gaming Usage
Video gaming is no longer limited to an Xbox or PlayStation access from your home console. It has become a significant part of the entertainment industry, with many gamers turning to mobile devices for their playtime. The world of gaming has embraced a more causal but diverse type of product, with users connecting to one another through a variety of gaming platforms. However, this connectivity led to a desire for more remote and go-anywhere access, which has given smartphones an edge over dedicated hardware in the gaming device industry. Because of the demand for both video games and media streaming, smartphone sales have skyrocketed in recent years. Only about 23% of the gamers around the world rely on a console for their usage. This will continue to decline as single-use gaming devices are replaced by multimedia entertainment systems.
The Role of VPN’s
Virtual private networks allow users to send and receive data across public or shared internet networks but in a way that maintains the user’s privacy. In other words, the content is shared as if the users were connected on a private network. VPN use is most common among the gen Z and millennials and often tied to locations where internet connections are hard to come by or have more limited access. Of those surveyed using VPN’s, a little more than half use the platform in to order access better entertainment content. Most often, VPN’s connect to remotely-located servers in Ireland, the U.S. and Switzerland.
The Continued Rise of Esports
Over the last few years, esports has continued to expand and present a mainstream option of entertainment that is popular around the globe. Entire competitions are now established for the sole purpose of engaging in video game tournaments, yet many more spend time watching these events on their mobile devices. The primary demographic is young, affluent males, but over time, this trend will grow to incorporate more of the traditional sport league fans.
These trends will impact both sides of the entertainment spectrum. However, it is the consumer who will benefit the most.